Marketing techniques to announce products you’ve added in your store By Jim Raposa When adding grills, furniture or another spa manufacturer to your product offerings, the inclination is to run print or broadcast ads, get on social media and await the massive crowds. To be fair, that process might get
SR expands editorial coverage in each issue THIS ISSUE OF SPARETAILER marks the debut of backyard living content that will now appear in each magazine. We announced the expansion of this editorial segment during our soft launch in June, but this is a big step forward for the SR team.
Panelists share their most difficult, and beautiful, installations Mark Nelson, owner Master Spas of West Michigan Grand Rapids, Michigan Our best Michael Phelps Swim Spa install — complete with custom room. It was a $250,000 job when completed. The customer says it’s his favorite room in the house. He swims
Four ways hot tub retailers can make money selling, subbing or fixing decks By Robert Stuart THE LAST RECESSION TAUGHT US to do everything in our power to keep ourselves in customers’ sight and create as many revenue streams as possible. Over the years, I’ve seen spa companies that dabble
Revamped fitness systems coming to dealer channel By Andrew Lisa IN FEBRUARY 2015 when Watkins Manufacturing acquired the original developer of countercurrent swimming, Endless Pools, it was part of a larger company strategy to not only expand its product line, but also to reimagine its entire brand, changing its name