Viking Spas, a family-owned manufacturer of handcrafted hot tubs based in west Michigan, announced several leadership promotions and the addition of a new regional sales representative.
In this episode of The SpaRetailer Podcast, Megan Kendrick interviews Fred Bachmann, owner of Bachmann’s Pools, Spas and Saunas in...
The International Pool | Spa | Patio Expo brought together professionals from over 40 countries for three days of education, networking and product innovation, highlighting new technologies shaping the pool, spa and outdoor living industries.
In this episode of The SpaRetailer Podcast, Jamie Burson, the owner of Great Bay Spa and Sauna in New England,...
As we close out one year and begin the next, it’s a good time to reflect on where our industry has been and where it’s headed. This issue of SpaRetailer does just that — celebrating the pioneers who built the hot tub category, spotlighting the retailers carrying it forward and, of course, the innovations shaping what’s to come.
When Fred Bachmann’s store won the Locksin-Thompson Dealer of the Year Award at the annual Watkins Wellness conference, he was stunned. The honor recognizes dealers who have shown excellence, leadership and pretty darn good sales.
Watkins Wellness, a subsidiary of Masco Corporation and a global manufacturer of home wellness products, including hot tubs, aquatic fitness systems, saunas and cold plunges, announced the appointment of Steve Stigers as its new president, effective Dec. 1. Stigers succeeds VJ Teenarsipur, who has accepted the position of president of Behr Paint Company, another Masco Corporation subsidiary.
Bullfrog Spas, a hot tub manufacturer, announced the promotion of Adam Patrick to vice president of sales. This change reflects the company’s ongoing commitment to helping its dealer partners grow and thrive while ensuring alignment between Bullfrog Spas and the network that brings the brand to life every day.
Superior Wellness has been ranked 97th on the Financial Times Europe’s Long-Term Growth Champions 2025 list, recognizing the Chesterfield-based hot tub and wellness manufacturer as one of the fastest-growing companies in Europe.
The Pool & Hot Tub Alliance announced Scott Frost has been appointed as chairman of the board for 2026.
When the founders of Great Bay Spas & Sauna approached Jamie Burson in late 2019 about buying the company, he was caught off guard. He’d been with the New England retailer since he was 20, working his way up from the warehouse to sales and management, and had always dreamed of owning the business. But when the opportunity came, it suddenly felt real.











