I hear both extremes when I ask about the value of participating in home shows. Some dealers spend 80 percent...
When people join The Gemini Program and adopt its principles, we tell them they have to open their books to...
Spa retailers face ongoing challenges that are unique to this industry: finding and keeping qualified personnel, turning over high-value inventory,...
We recently attended the AquaPoints trip with more than 300 Canadian pool and spa dealers. During our keynote address, we...
by Nathalie Blanchard from My Retail Coach To get more store traffic, customers have to be able to find you....
By Nathalie Blanchard, My Retail Coach It is essential that businesses understand what search engine optimization is and what it...
When I shared these numbers with a Dallas retailer, she told me I was crazy. So I did what I...
The year is almost over. How did you do? You are not alone in feeling like a slave to your...
Don’t we all want to know how effective our advertising is? Is there a minimum we have to spend? Is...
None of us became business owners so we could keep books and read financial statements. Nevertheless, both are critical to running a successful business. We can’t even approach our full potential without them.
Spa retailers, did you know: If you raise prices 1%, you will increase your net profits 14.5%? If you increase...
Breakeven is too important to ignore. There are many uses for breakeven. It is a fundamentally important tool with the power to transform your thinking and the quality of your business decisions.