Google It
Our tech-heavy culture has a tendency to turn nouns into verbs, not the least of which is “Google.” So when…
Ribbon Cutting
Drawing customers to a new retail location may not be as easy as coaxing them into a hot tub. It’s…
Read to Lead
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer By Marcus Sheridan Well-known…
From the Archives
From Linda Cahan From the 2017 February/March issue. I was driving north up the highway to Portland, Oregon, when I…
We Interrupt This Program . . .
Business owners know it’s important to keep up with the latest advertising methods, but traditional routes like television commercials might…
Capturing Your Target Audience
Geolocation technology can help you hone in on people who are right in your area, even if they’re just there…
Sneak Peek
Virtual showroom tours on hot tub dealer websites are a cutting-edge way to market, with retailers showing off merchandise long…
Reviewing Radio Relevancy
There was certainly a time when radio was the king of advertising; if you needed to get your business name…
Make ’Em Yelp
More than 70 percent of leads generated for Patriot Pool & Spa of Austin, Texas, come from Yelp, company president…
#everywhereatonce
For those running a small business, the pressure to maintain a presence on several social media platforms is real and…
The Sales That Houzz Built
When backyard renovations are on the agenda, homeowners often look for pictures of completed projects to start their brainstorming. And…
Linked Up Through LinkedIn
Given all the photo-centric social media options that appeal to spa retailers, engaging on LinkedIn may be a low priority….