When you barely have space to show your spa selection, where can...
I was driving north up the highway to Portland, Oregon, when I...
Almost every time I open my local Newspaper or a lifestyle magazine, there is an article or two about patio or backyard living options.
A Custom Visual Standards Manual, or CVSM, is one of the best...
The green and blues we see when viewing our planet from space are among the most popular colors worldwide. Green can represent growth and nature while blue can remind us of water and the sky on a nice day.
How many people come into your store, fall in love with a...
If you participate in an off-site event like a home show or state fair, carefully consider your setup and how you will make your business stand out. Every hot tub needs a sign on or right next to each unit. The repetition of your name and logo is essential for customers’ memory.
Customers remember a store visually as well as emotionally. Generally, they will...
On Nov. 1, I’ll be speaking at the International Pool | Spa...