For many hot tub owners, cleaning filters feels frustrating, time-consuming and easy to put off. The task is not high on their weekend to-do list. Some buyers even tune out during the sales pitch — hearing only “low maintenance … every three months” — and assume if a filter looks clean, it is.
Whether the slow season lasts a few weeks or several months, retailers need to adjust their marketing strategies.
To navigate quieter months, experts and retailers alike shared what’s worked for them.
Over the years, I’ve worked with countless spa owners dealing with cloudy water, foaming, odors or even skin irritation. While these issues can seem unrelated, they often trace back to the same cause: contamination in the plumbing.
When a new product takes off, it often inspires others to design accessories that enhance it even further. Take swim spas. Their rise in popularity has boosted sales opportunities not just for manufacturers but also for retailers. Still, their height — typically 53 inches or more — creates a challenge: How do buyers get in?
Covana, a Canada-based manufacturer of fully automated hot tub and swim spa covers, is constantly refining its products using feedback from its global retailer market.
Meet the 2026 SpaRetailer Insiders: Mike Kitchen, Casey Loewen, Cody Hendrickson, Michael Swartz, Chet Lockwood, Angi Hess
We started this article series by challenging ourselves with a question: In this $23 billion global industry, why do sales growth and career development often seem to flatline or end in burnout? Over the past year in the SpaRetailer sales training video series, we’ve focused on uncovering and removing the barriers that keep many people stuck in what Seth Godin calls “90% below average.”
I can’t believe it’s already time for 30 Under 40! This is our second year celebrating young professionals in SpaRetailer, and I hope you enjoy reading their stories as much as I do. Help us continue to grow this program by nominating and applying for 30 Under 40 when it opens next April.
For Amanda Annis, sustainability is a principle that’s guided her personally and professionally. Annis first explored environmental studies in high school and deepened her interest in college, where, in addition to her courses on the subject, she also joined a sustainable living organization.
Let’s get together for a quick meeting.”
If the hair on the back of your neck just stood up, or you’re looking for the closest exit, you are not alone. While they are meant to share information, encourage collaboration and build morale, few meetings prompt excitement.
Few wellness trends have captured consumers’ imaginations like the cold plunge. Step into 39-degree water and you’ll feel the jolt — a spike of adrenaline, tingling skin and a rush of clarity.
Based in Québec City, Québec, Gecko Alliance Group has been a leader in spa design and manufacturing for over 30 years. While its core customers remain OEMs, manufacturers and distributors, Gecko has recently turned its attention toward a different audience: hot tub owners.