The State of the Industry
I went back and reread all my prior welcome letters from this year’s magazine issues. I was starting to sound…
Alexa, What Has Beachcomber Done Now?
Beachcomber is celebrating its 43rd anniversary with a trio of limited-edition, full-feature spas packed with light and sound options —…
Life Essentials: Providing a Lifeline
POOLCORP recently added three cover lifters to its Life Essentials line, further diversifying the range of accessories beyond maintenance products….
Natural Beauty
For those who prefer a sustainable, natural-looking backyard, many customers turn to wooden cedar hot tubs. Cedar, known for its…
Augmenting Reality
How many people come into your store, fall in love with a spa and wonder out loud, “Do you think…
Hello, Burnout
A recent survey from Blind — an online community where all types of professionals worldwide anonymously share advice, feedback and…
Reality Revolution
Augmented reality is quickly making its mark in the world of business. The spa industry has jumped into augmented reality…
Refined in Fire
Father and son Earl and Josh Michels stood in the parking lot of their hot tub business and watched it…
Now Hiring
Early in the pandemic, we had a difficult time finding terrific candidates for seasonal positions. Our government agencies did amazing…
Hot Water
If there’s one activity as important as sanitizing a hot tub, it’s water testing. While it’s ideal for hot tub…
Billiard Boost
While the rampant requests for spas wasn’t a huge shock this past year, the eternal runner-up — billiards and game…
Light at the End of the Tunnel
After a long year, a lessening of the most frustrating COVID restrictions may bring some breathing room into your retail…