MAAX: 16-foot Swim Spa
Robert Lange, director of marketing and brand management for MAAX Spas, says the influx of orders and new dealers in…
Cover Valet: Beefed Up Lift
Cover Valet has introduced an improved version of its spa cover system. Matt McMillan, director of sales and marketing for…
Safe Sales, Inside and Out
We are going through the best of times and the worst of times. While some retailers are shutting their doors…
Adaptive Creative
In a digitized world, spa retailers have found value in digital billboards. Cavanaugh Pool, Spa & Patio in Madisonville, Kentucky,…
Wellness at Work
Spa retailers are in the business of relaxation and well-being. As such, it’s easy to focus on customer wellness —…
Year-Round Appeal
I have visited many spa stores in the Pacific Northwest thanks to writing for SpaRetailer, speaking at the pool and…
Chemical Reaction
Cyanuric acid (CYA) has long been an essential part of the toolbox for professionals who service and maintain swimming pools…
PDC Spas: Patented Propulsion
In the 2010s, PDC Spas, manufacturer of jetted swim spas and hot tubs, began to realize that propulsion swim spas…
Dream Maker Spas: How Suite It Is
After releasing the Suite option for the Cabana series last year, Florida manufacturer Dream Maker Spas added its Suite option…
Hold on to Your Hats
What is happening? Do you feel like you’ve got your feet back on the ground yet? I sure don’t. It…
Cash Flow
Hot tubs are a sizable purchase for most consumers, and spa dealers’ choice of payment options can affect cash flow…
Keeping It Small
Photography by Kaitlin Walsh Ted Dellas has been through a recessive economy before, and the first time, he didn’t fare…