Master Spas: Clear and Carefree
When it comes to hot tubs, comfort and convenience are key. With the 2025 redesign of its Twilight Series and the debut of the Master Clear Salt System, Master Spas is focused on those very principles.
Balancing Demand, Stock and Strategy
For spa retailers, stock management is typically straightforward, with sales data from previous years offering a solid foundation for forecasting — barring the occasional hiccup.
Bring the Heat
Once found mainly in health clubs and gyms, saunas are now increasingly common in homes. Whether selling them as stand-alone units or packaged with a cold plunge, it’s important to understand the features and benefits of this growing wellness category.
Fiesta Pools and Spas
As a teenager looking to make extra money, Travis Hogan found himself cleaning pools for a neighbor — and unknowingly taking the first step toward owning one of Tulsa’s most iconic pool and spa businesses.
Cloudy with a Chance of Complaints
Some of the most common client complaints our industry hears are about cloudy spa water. It’s a frequent issue — and one with many causes and cures.
More than Maintenance
For many spa owners, cleaning filters is an occasional chore that is often procrastinated until there’s an issue with cloudy water or a spa that’s mysteriously not heating. But for spa professionals, filters are foundational to a hot tub’s performance and longevity.
Do It Now
Whenever I read an article that comes with an intriguing headline like “At What Age are You Happiest?” I skim several paragraphs down to get the answer.
A Solid Sale
Concrete slabs and wood decks have long been popular choices for spa foundations — but prefabricated spa pads, which have been around for decades, are gaining traction as a convenient, cost-effective alternative.
Jacuzzi: Leading with Purpose
When Robert Baird took over as CEO of Jacuzzi Spa, he brought his track record of driving innovation and growth across some of the world’s most recognized consumer brands.
How Much Life is in Your Years?
It was Monday morning, and like many professionals heading into a busy season, my head began spinning with a deluge of thoughts about all the things I wanted to accomplish when I sprang out of bed.
What seasonal promotion or holiday-themed ad campaign has been most successful for your business, and why do you think it resonated so well with customers?
What seasonal promotion or holiday-themed ad campaign has been most successful for your business, and why do you think it resonated so well with customers?
Everyone’s in Sales — Even Technicians
I have rarely met a service tech who considered themself in “sales,” and I understand why — in their world, salespeople usually create problems, and techs fix them.