It Can Be Done
I’ve been visiting local spa stores to prepare for my seminars at the International Pool | Spa | Patio show…
Seasonally Strong
photography by Igor Klimov When Dennis DiPaolo was in college, he thought he had a great plan. “I was taking…
Hot-Ticket Item
Americans are now investing in the look and feel of their backyards as they would any other room of the…
The Extras
When customers are ready to buy a hot tub, many don’t think about all the fun and functional products that…
Hot Springs Medicine at Home
Brandon Price’s mom was traveling to hot springs worldwide to help alleviate her painful arthritis. Upon her return from a…
Jacuzzi: App Makes Hot Tub Ownership Easy
With the scan of a QR code, spa owners now can virtually connect with their hot tubs via the Jacuzzi…
SR Panel: Accessory Success — and Failure
Rohan Mehta Arctic Spas Durham co-owner Whitby, Ontario We sold trampolines, and they were amazing. We had enough showroom to…
Do This and Turbocharge Your Success
When I shared these numbers with a Dallas retailer, she told me I was crazy. So I did what I…
Make the Pieces Fit
I recently had the pleasure of visiting several hot tub retailers in Seattle. It was fun to see stores in…
Push, Pull, Lift, Squeeze
Some spa dealers have the luxury of servicing flat, temperate, cookie-cutter suburbs where they can show up to a job…
My Local Target Has Me Thinking
Our local Target has been undergoing a major remodel this summer, to the tune of $4.9 million. It’s been fascinating…
Deliver Like a Pro
The always-evolving spa industry is driven by innovation: upgrades, advances and product improvements are the norm. Yet one device continues…