How Social Media Impacts Your SEO
By Nathalie Blanchard, My Retail Coach It is essential that businesses understand what search engine optimization is and what it…
Overlooking Aftermarket
Portable spas have been sold for more than 40 years, and there are thousands in homes all over North America….
SR Panel: Systems Roundup
Rene Huston Patio Pleasures Pools & Spas Owner/Vice President of Finance, Sales and Marketing We use Evosus. Before investing in…
Politically Minded
What do you think the government’s role should be in governing small businesses? “Hold [small businesses] accountable to professional standards…
What’s a CVSM?
A Custom Visual Standards Manual, or CVSM, is one of the best ways to guarantee your employees maintain the look…
Linked Up Through LinkedIn
Given all the photo-centric social media options that appeal to spa retailers, engaging on LinkedIn may be a low priority….
A Match Made in Kansas
Photography by Matt Nykamp When Jamil Toubassi bought a hot tub from Dave Garretson in 2007, he had no idea…
Pick a Side
Everyone has a preference in competitive markets: Burger King versus McDonald’s, Walmart versus Amazon and even the hot tubs in…
Strong Spas Releases Fully Automated Cover
With the turn of a key, hot tub owners can now lift a hardcover automatically. This August, Strong Spas —…
Umbrellas 101: How And Why To Sell Umbrellas
By Seraine Page Hot tub accessories offer opportunities to upsell while further improving a customer’s overall spa experience. Spa umbrellas…
SR Panel: Bold Ideas
Brian Quint Aqua Quip president and CEO Nine in Seattle/Tacoma metro Hot Tub TV There was a time where anybody…
Spa Pads: Level Playing Field
Many people buying hot tubs don’t know about spa pads. Pouring concrete or building a deck to support the new…