Cover Valet Appoints Crystal Lengua-Rowell as Vice President of Canadian Operations
Cover Valet announced the appointment of Crystal Lengua-Rowell as vice president of Canadian operations.
Soak Up the Season
Marketing a spa business isn’t just about sales — it’s about storytelling, timing and creating connections with customers.
May Manufacturing Appoints Josh Cowley as CEO
May Manufacturing, a leading U.S. producer of hot tubs and swim spas, announced the appointment of Josh Cowley as CEO. The company produces Artesian Spas, Marquis Spas, Nordic Hot Tubs, TidalFit Swim Spas and Tropic Seas Spas.
Speed to Lead
If you don’t respond to a customer inquiry within five minutes, you’ll likely lose the sale.
“[Retailers] are leaving money on the table if they neglect it,” says Cole Taylor, owner of Southern Leisure Spas and Patio in Flower Mound, Texas.
Episode #123, Designing Success: Edie Bukenya on Transforming Hot Tub Showrooms
In this episode of The SpaRetailer Podcast, host Megan Kendrick interviews Edie Bukenya, owner of Crested Crane Interiors, about her…
Episode #122, Mastering Sales Events in the Hot Tub Industry with Shawna Mesher
In this episode of The SpaRetailer Podcast, host Megan Kendrick, owner of SpaRetailer magazine, brings back Shawna Mesher, director of…
Analyzing Your Market
In the spa industry, competitive analysis and market analysis help retailers learn business tactics from regional competitors as well as understand their market positioning and competitors’ strengths and weaknesses. With that knowledge, retailers can pick the best ways to grow.
How do you analyze your competition? (Or do you?)
How do you analyze your competition (or do you)?
Flattering First Impressions
No matter the size of a company or its marketing budget, one tool can level the playing field: testimonials.
Superior Wellness Appoints Brian Stalter as U.S. Sales Manager
Superior Wellness announced the appointment of Brian Stalter as its new U.S. sales manager.
Everything Must Go
If you’re considering liquidating your business, it’s likely taken a lot of forethought and seems like the best option before retiring. Selling your business to the public is a good option for hot tub retailers who need to eliminate inventory and break even.
Lauren Cotter — 30 Under 40 2024
Lauren Cotter has worked in every aspect of the pool and spa business and has experienced the highs and lows that come with it.