A&B Accessories: The New Guy
In May 2021 when Ryan Landwehr left Watkins Wellness, one of the world’s leading manufacturers of hot tubs and aquatic fitness products, there was no game plan for what would come next.
In May 2021 when Ryan Landwehr left Watkins Wellness, one of the world’s leading manufacturers of hot tubs and aquatic fitness products, there was no game plan for what would come next.
For some, a beautiful outdoor hot tub needs a few things: a deck, a cover and without a doubt, twinkling lights.
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Hot tubs and pools weren’t the only products to see a huge spike in sales. According to market research company NPD Group, sales of outdoor and sports toys saw a 53% increase in 2020, and while that spike may have died down, the demand seems to still be going strong.
The dreaded “ick factor” is a silent killer of sales.
When the pandemic threw supply and demand out of whack, many retailers scaled back their marketing to focus on getting products to customers.
Swim spa sales are high dollar — both for the buyer and the hot tub retailer. And while the accessories that go along with a swim spa don’t bring in as much revenue as the swim spa itself, they can make a huge impact in the customer’s overall satisfaction with their expensive swim spa.
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While the French may be known for their high standards in everything from cuisine to luxury automobiles, they also have an adage: “Le meilleur est toujours le moins cher,” which roughly translates to “The best is always that which is affordable.” French Canadian hot tub manufacturer InnovaSpa is banking on this being a universal concept.
Retailers are refocusing their sales efforts on product categories such as chemicals to transform one-time buyers into repeat customers.
It wasn’t until January 2021, during a worldwide pandemic, that Patio Galaxy decided to add hot tubs and swim spas to its inventory.
I know everyone has sold a lot of hot tubs in the last two years, but when was the last time you SOLD a hot tub?