Mastering Motivation
Aspects of personal and professional achievement, that I call Key Concepts, are essential to driving effective behavior in work and life.
That’s a Wrap
It’s hard to believe we’re already finishing our last issue of 2024 — it feels too early to be reflecting on the year. I am so proud of everything my team has accomplished this year. They put together a yearlong succession planning series, which included webinars, podcasts and articles; launched 30 Under 40 for SpaRetailer; started the Hot Tub Hall of Fame; and behind the scenes, have been working on a new website, which will be coming soon. And of course, the backdrop to all of that are the big life milestones that everyone experienced. I threw a lot at them this year, and they knocked it out of the park.
Jacuzzi: Dream Come True
For hot tub owners, one of the most consistent pain points is water care, but the Jacuzzi True Water system aims to ease that burden.
Spazazz: A Scented Solution
Imagine transforming your hot tub into a sanctuary of soothing scents while simultaneously keeping the water crystal clear. That’s the promise behind Spazazz’s Aroma Spa Shock, the latest innovation from the Utah-based aromatherapy company.
Gecko: Smart Spa Solutions
Using surveys and interviews, Gecko Alliance, a designer and manufacturer of hot tub solutions, learned water maintenance was the No. 1 challenge for spa owners. Their solution: Gecko waterlab.
Big Fun in a Small Space
Maximizing small backyard spaces — especially when adding a hot tub — requires thoughtful planning and a strategic approach. Even with limited space, you can create a functional and beautiful oasis.
Selling the Spa Experience
A hot tub offers more than just recreation — it’s a personal oasis for relaxation and escape. While some retailers prioritize technical specs — number of jets, jet speed, seating capacity — many have shifted their focus to selling the overall experience.
Save the Day
In today’s world of online reviews and social media, customers are quick to share their experiences with a company. Unfortunately, this feedback isn’t always positive. Although it may not be an easy task, learning how to deal with unsatisfied customers is an essential part of running a successful business.
Clean Filters, Clear Results
One of the biggest complaints spa retailers get from clients is that their water is cloudy. And the most common cause of cloudy water is dirty filters. As such, it’s important to explain the virtues of filter care to customers.
The Heart of Haviland
For a company that’s been manufacturing chemicals for 90 years, one might expect the secret sauce to be in the formulas Haviland Enterprises churns out in its pool and spa water treatment and stain removal products. But those who know better realize it’s the people who continue to propel the company’s success.
Stand Out from the Crowd
If you participate in an off-site event like a home show or state fair, carefully consider your setup and how you will make your business stand out. Every hot tub needs a sign on or right next to each unit. The repetition of your name and logo is essential for customers’ memory.
Meet the 2025 SpaRetailer Insiders
Meet the 2025 SpaRetailer Insiders