Most stores that sell swim spas started as hot tub stores and added swim spas down the line. When Joe Stone opened Swim Fitness in 2010, however, his focus from the start was selling swim spas. In fact, Stone thinks of his business as a swim spa store that happens to sell a few hot tubs instead of the reverse.
If you don’t recognize Stone’s name from our magazine (he’s been one of our Retail Stars as well as a panelist), you may know him as one of the original founders of Balboa Instruments, one of the largest manufacturers of hot tub control systems. Stone sold his stake in Balboa in 2007 and briefly retired before Michael Phelps and Master Spas enticed him to give retail a try.
Also, check out the CRM Stone recommends, Infusionsoft (now called Keap).
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