Sky Matula

  • More than Maintenance

    For many spa owners, cleaning filters is an occasional chore that is often procrastinated until there’s an issue with cloudy water or a spa that’s mysteriously not heating. But for spa professionals, filters are foundational to a hot tub’s performance and longevity. 

  • Speed to Lead

    If you don’t respond to a customer inquiry within five minutes, you’ll likely lose the sale.

    “[Retailers] are leaving money on the table if they neglect it,” says Cole Taylor, owner of Southern Leisure Spas and Patio in Flower Mound, Texas.

  • Alive & Well

    Every day, hot tub retailers promote wellness and good health. 

    Yet, as busy business owners, it’s easy to let their personal wellness fall to the wayside. A healthy lifestyle helps business owners stay sharp, make effective decisions and handle stress better and is a must, according to some of the industry’s top retailers.

  • Strength in Diversity

    Racial and gender diversity in the workplace has been a priority for business owners in recent years and for good reason. A variety of perspectives and backgrounds stimulates innovative thinking and problem-solving; diverse workforces also tend to attract a wider and more varied customer base.