Good News: Pie on Pi Day
Pool Works, Inc., in De Pere, Wisconsin, started pairing a food drive with its annual spring sale in 2015. “Our…
Good News: Filling the Sanitizer Gap
When the COVID-19 pandemic hit the United States, hand sanitizer was among the first items to see a nationwide shortage….
Year-Round Appeal
I have visited many spa stores in the Pacific Northwest thanks to writing for SpaRetailer, speaking at the pool and…
Chemical Reaction
Cyanuric acid (CYA) has long been an essential part of the toolbox for professionals who service and maintain swimming pools…
PDC Spas: Patented Propulsion
In the 2010s, PDC Spas, manufacturer of jetted swim spas and hot tubs, began to realize that propulsion swim spas…
Dream Maker Spas: How Suite It Is
After releasing the Suite option for the Cabana series last year, Florida manufacturer Dream Maker Spas added its Suite option…
IHTA Corner — COVID Resources
The IHTA/PHTA have been working overtime to help keep the industry informed during the COVID-19 crisis. The PHTACoronaUpdate.com landing page…
Hold on to Your Hats
What is happening? Do you feel like you’ve got your feet back on the ground yet? I sure don’t. It…
Cash Flow
Hot tubs are a sizable purchase for most consumers, and spa dealers’ choice of payment options can affect cash flow…
Keeping It Small
Photography by Kaitlin Walsh Ted Dellas has been through a recessive economy before, and the first time, he didn’t fare…
Marketing to Your Ideal Audience
Between the unprecedented coronavirus outbreak and election season, spa retailers are learning to ride the wave. “This pandemic has completely…
A Partner in the Storm
Small retailers turn to business coaches for a variety of reasons. Among them: to increase sales and profits, control expenses,…