Viking Spas, a family-owned manufacturer of handcrafted hot tubs based in west Michigan, announced several leadership promotions and the addition of a new regional sales representative.
Stores
As a teenager looking to make extra money, Travis Hogan found himself cleaning pools for a neighbor — and unknowingly taking the first step toward owning one of Tulsa’s most iconic pool and spa businesses.
Insiders
The SpaRetailer Podcast
Operations
The holiday season isn’t just for decking the halls — for savvy spa retailers, it’s a chance to meet customers where they are (literally) and convert cold weather into hot sales.
By the Numbers
As a business owner, you juggle multiple tasks: managing a team, handling clients, bringing in new leads and making sure projects run smoothly. Among these, one critical responsibility is often neglected: ensuring profitability. We think about, worry about and hope for profit but often don’t do anything to actually improve net profit.
Marketing
Whether the slow season lasts a few weeks or several months, retailers need to adjust their marketing strategies.
To navigate quieter months, experts and retailers alike shared what’s worked for them.
Jacuzzi: Reinventing Relaxation
Jacuzzi’s J5 Collection blends 70 years of innovation with consumer-driven design
Jacuzzi: Reinventing Relaxation
Jacuzzi’s J5 Collection blends 70 years of innovation with consumer-driven design
Filter Fix
Helping customers keep hot tub filters clean
Leisure Concepts: Deck Out Your Showroom Swim Spa
Leisure Concepts’ ModDeck combines safety, style and sales potential
Savvy Storage Solutions
Outdoor storage that doesn’t kill the vibe
Sponsored Content
As fall hits and Q4 races to the finish, one question looms:
What’s your plan to clear out this year’s inventory before the new models land?
Those remaining models from earlier in the year don’t have to hold you back. They can set you up for a strong finish. With the right strategy, old inventory becomes the key to new sales and strengthening cash flow before the year ends. These strategies will turn aging inventory into opportunity, so you step into the new year ahead of the curve.
Coaching
We started this article series by challenging ourselves with a question: In this $23 billion global industry, why do sales growth and career development often seem to flatline or end in burnout? Over the past year in the SpaRetailer sales training video series, we’ve focused on uncovering and removing the barriers that keep many people stuck in what Seth Godin calls “90% below average.”
Power Women
When Rita Rowlen’s father, Cecil Schniepp, started his swimming pool construction and retail business in 1954, his dream was to have all seven of his children in the business.
Merchandising
Movement creates interest, and interest creates sales. Whenever sales are slow, take a cue from the song “I Like To Move It” from the “Madagascar” movies. Rearranging your showroom can energize you, your staff and your customers. So, move it, move it!
Online Exclusives
As fall hits and Q4 races to the finish, one question looms:
What’s your plan to clear out this year’s inventory before the new models land?
Those remaining models from earlier in the year don’t have to hold you back. They can set you up for a strong finish. With the right strategy, old inventory becomes the key to new sales and strengthening cash flow before the year ends. These strategies will turn aging inventory into opportunity, so you step into the new year ahead of the curve.
Succession Planning
As a wrap-up to our succession series, retirees share what life is like after selling their businesses.
News
Viking Spas, a family-owned manufacturer of handcrafted hot tubs based in west Michigan, announced several leadership promotions and the addition of a new regional sales representative.
Watkins Wellness, a subsidiary of Masco Corporation and a global manufacturer of home wellness products, including hot tubs, aquatic fitness systems, saunas and cold plunges, announced the appointment of Steve Stigers as its new president, effective Dec. 1. Stigers succeeds VJ Teenarsipur, who has accepted the position of president of Behr Paint Company, another Masco Corporation subsidiary.
Bullfrog Spas, a hot tub manufacturer, announced the promotion of Adam Patrick to vice president of sales. This change reflects the company’s ongoing commitment to helping its dealer partners grow and thrive while ensuring alignment between Bullfrog Spas and the network that brings the brand to life every day.
The International Pool | Spa | Patio Expo brought together professionals from over 40 countries for three days of education, networking and product innovation, highlighting new technologies shaping the pool, spa and outdoor living industries.
Superior Wellness has been ranked 97th on the Financial Times Europe’s Long-Term Growth Champions 2025 list, recognizing the Chesterfield-based hot tub and wellness manufacturer as one of the fastest-growing companies in Europe.
The Pool & Hot Tub Alliance announced Scott Frost has been appointed as chairman of the board for 2026.
In 2021, the Federal Trade Commission — the agency charged with protecting consumers and promoting fair competition — codified its Made in USA guidelines into the Made in USA Labeling Rule, making them an official, enforceable regulation rather than just guidance.
RB Retail & Service Solutions, a supplier of business software for the pool and spa industry, announced it has hired Taylor Sleeman as business sales consultant. With over 10 years of sales experience, Sleeman will partner with pool and spa companies to help them modernize and grow.
