Turning Inward
If something isn’t working in your leadership at work or your life, take a good hard look at yourself before blaming, judging and pointing your fingers at others.
Caldera Spas: Small Changes, Big Payoff
Caldera launches redesign of its top line offering, helping to keep them at the forefront of consumer tastes and bringing them more in line with the overall brand.
Cause Marketing
According to Business Wire, consumers are now more interested in how a brand addresses social and environmental issues when making a purchase.
Growing as a Leader
What holds some women back from stepping into their full power and authority as leaders.
COVID trends that are here to stay
“One short-lived, COVID-induced change I saw was customers willing to give up on quality and choices for whichever hot tub could be delivered the fastest.”
Like Gas on a Fire
Annis tracks KPIs regularly through the company’s Evosus (business management and POP software made for the hot tub and pool industries) database, which it uses to run sales reports and manage accounting.
Isotec: A New Bond
It took Isotec International many years to perfect a polyurethane that could replace the typical polyester resin used to back…
Green Equals Growth
The green and blues we see when viewing our planet from space are among the most popular colors worldwide. Green can represent growth and nature while blue can remind us of water and the sky on a nice day.
The XX Factor: Women in the Industry
In my time in the industry since 2008, I have seen more and more women move into roles previously held mainly by men in the spa industry, and that diversity is a great development.
A Flare for Privacy
When it comes to products that create privacy and add design flare around a hot tub, privacy fences and plants might seem like the obvious choice. Today, however, the options are much more varied.
Pettis Pools & Patio
When Larry and Erma Pettis founded Pettis Pools and Patio in 1962 in East Rochester, New York, they established a philosophy of providing quality products at a fair price and offering the best, most professional service in a timely manner.
Here Comes the Sun
More and more hot tub owners, and potential owners, are inquiring about the feasibility of heating their water via the sun.