In 1957, PDC began as a fiberglass job shop in Williamsport, Pennsylvania. By 1982, the Livingston family’s second generation retooled the business and introduced three PDC spa designs. It has made its own hot tubs ever since, while also building shells, complete spas and private-label products for other brands. That work established PDC’s credibility with industry insiders but often sent its manufacturing reputation further than its name.
Megan Kendrick welcomes back Mario Maichel, senior manager of dealer development at Watkins Wellness, to discuss what he sees in…
We can’t fight our evolutionary instincts when it comes to lighting. As animals, we require a sense of safety when we enter a space — or a cave.
I love to shop, but two of my favorite stores lost me as a regular customer because of their overhead lighting. One store changed locations, and the lighting in the new space is about half of what it was. Now, when I walk in, I’m frustrated because I feel like I’m shopping in a dark cave.
Very few customers walk into a hot tub store expecting to be impressed by the displays, which gives store owners a powerful opportunity to surprise them and make the space memorable.
Illinois-based Cada Pools and Spas is preparing to celebrate its 45th anniversary next year. It took a few sticks of dynamite to get the Cada family into the business in the 1960s, says A.J. Cada, the company’s store manager.
In this episode of The SpaRetailer Podcast, host Megan Kendrick interviews Edie Bukenya, owner of Crested Crane Interiors, about her…
In this episode of The SpaRetailer Podcast, host Megan Kendrick, owner of SpaRetailer magazine, brings back Shawna Mesher, director of…
In this episode of The SpaRetailer Podcast, host Megan Kendrick interviews Shandi Evertsen, the General Manager of Tropical Spas in…
In the spa industry, competitive analysis and market analysis help retailers learn business tactics from regional competitors as well as understand their market positioning and competitors’ strengths and weaknesses. With that knowledge, retailers can pick the best ways to grow.
Making yourself heard above the din of larger retailers’ lower prices and large selection may feel intimidating. But here’s the good news: You already have the tools you need to be your community’s go-to for all things hot tub-related.
It’s been a tumultuous but rewarding few years for Shandi Evertsen, the general manager at Tropical Spas. When she started at the St. George, Utah, hot tub retailer in November 2022, she helped the growing business organize and implement processes.
With the onset of the COVID-19 pandemic, many industries that had avoided certain technology had to embrace it. Whether it was out of necessity or convenience, digital tools like showroom touchscreens have now become permanent fixtures.