We can’t fight our evolutionary instincts when it comes to lighting. As animals, we require a sense of safety when we enter a space — or a cave.
I love to shop, but two of my favorite stores lost me as a regular customer because of their overhead lighting. One store changed locations, and the lighting in the new space is about half of what it was. Now, when I walk in, I’m frustrated because I feel like I’m shopping in a dark cave.
Very few customers walk into a hot tub store expecting to be impressed by the displays, which gives store owners a powerful opportunity to surprise them and make the space memorable.
Illinois-based Cada Pools and Spas is preparing to celebrate its 45th anniversary next year. It took a few sticks of dynamite to get the Cada family into the business in the 1960s, says A.J. Cada, the company’s store manager.
In this episode of The SpaRetailer Podcast, host Megan Kendrick interviews Edie Bukenya, owner of Crested Crane Interiors, about her…
In this episode of The SpaRetailer Podcast, host Megan Kendrick, owner of SpaRetailer magazine, brings back Shawna Mesher, director of…
In this episode of The SpaRetailer Podcast, host Megan Kendrick interviews Shandi Evertsen, the General Manager of Tropical Spas in…
In the spa industry, competitive analysis and market analysis help retailers learn business tactics from regional competitors as well as understand their market positioning and competitors’ strengths and weaknesses. With that knowledge, retailers can pick the best ways to grow.
Making yourself heard above the din of larger retailers’ lower prices and large selection may feel intimidating. But here’s the good news: You already have the tools you need to be your community’s go-to for all things hot tub-related.
It’s been a tumultuous but rewarding few years for Shandi Evertsen, the general manager at Tropical Spas. When she started at the St. George, Utah, hot tub retailer in November 2022, she helped the growing business organize and implement processes.
With the onset of the COVID-19 pandemic, many industries that had avoided certain technology had to embrace it. Whether it was out of necessity or convenience, digital tools like showroom touchscreens have now become permanent fixtures.
When it comes to hot tub accessories, there’s an endless supply of covers, cover lifters, tables, towel warmers, steps, surrounds, pillows, exercise equipment, umbrellas, chemical kits, lighting ensembles and more to entice customers to spend extra on their initial purchase — given the right information from a knowledgeable sales associate. As sales have slowed, raising the average sales price of a hot tub with key accessories is more important than ever.
Often, the salesperson who asks all the right questions, at the right time, is the one with the most sales. So, every sales presentation should be structured to learn what a customer wants to buy and why they want to buy it.