SpaRetailer — The Voice of the Hot Tub Industry

From Inquiry to Install
In the spa industry, a strong sales process isn’t optional — it’s everything. What happens before the final payment makes or breaks the sale. Retailers…
The Sales Postmortem
In the spa industry, not every “almost” becomes a sale. You thought you had the customer. The conversations were strong. The rapport was there. And then,…
Lead the Way
Lead magnets can generate sales, especially when they provide value to the customer.
From Walk-in to Warm Lead
You likely already know two key things about customers who walk into your showroom: They’ve researched spas online, and they’re ready to see, feel and…
Pulse Check
Before you chase new leads, do a pulse check on your cold ones. “We treat ‘cold’ as inactive — not dead — and maintain systems…
Come to Life: The 50-Year Story of Caldera Spas
Fifty years is a rare milestone in any consumer industry. In the hot tub business, it’s almost unheard of. Caldera Spas reaches that mark in…
Joe King
In the ’70s, hot tubs were more of a curiosity than an industry. In the fall of 1978, Joe King was in southern England, studying…
MasterSpas: The Return of Xtreme
MasterSpas has revived a popular feature from its early 2000s lineup — this time with updated engineering and controls.
Core Covers: Beyond the Bi-fold
Customers typically replace a spa cover three to five times over the life of the unit, making durability, efficiency and serviceability critical. With its new…
The Subtle Sell
Sometimes a hot tub is … just a hot tub. You’ll gladly ring up the sale. Often, however, the spa becomes the centerpiece of a…
The Signature Display
Very few customers walk into a hot tub store expecting to be impressed by the displays, which gives store owners a powerful opportunity to surprise…
Setting the Standard
The International Hot Tub Association, an affiliate of the Pool & Hot Tub Alliance, works at the local, state, national and international levels to protect…
Finding Sleep Again Through Warm Water
A hot tub can be more than a place to unwind; it can act as a natural reset button. Just 20 minutes in warm water…
From Selling to Serving
When it comes to getting a customer to buy a product or service, it’s easy to focus solely on the sale: the dollar amount, the…
What has been your most reliable technique for getting high-quality leads?
SpaRetailer Insiders: What has been your most reliable technique for getting high-quality leads?

Latest Issue

April/May 2026

This issue of SpaRetailer takes a forward-looking approach to one of the most critical drivers of dealership growth: lead generation. While the industry celebrates major…

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Stores

Hot Spring Spas of Iowa and the Twin Cities

When you ask Sean Schaben about the success of Hot Spring Spas of Iowa and the Twin Cities, he starts with his father, Paul Schaben, an Iowa hardware salesman with an arthritic hip who discovered hot tubs in the early 1980s.

Built to Last, Ready to Grow
By Gary Metivier
As QCA Spas prepares to celebrate its 60th anniversary, the company is doing more than reflecting on the past—it’s building on a legacy. What began…
Simplifying Water Chemistry: FROG®’s New Balancing Basics Kit Takes the Guesswork Out of Hot Tub & Swim Spa Care
By King Technology
Revolutionary all-in-one solution addresses top customer pain points For spa retailers, few customer service calls are as frequent—or as frustrating—as those about water chemistry problems. Cloudy…
Turn Old Models Into New Sales: 10 Strategies to Move Year-End Inventory
By Dan McManus
As fall hits and Q4 races to the finish, one question looms: What’s your plan to clear out this year’s inventory before the new models land? Those…
60 Years of Craftsmanship Meets the Future of Spa Water
By Gary Metivier
For nearly six decades, QCA Spas has been building high-quality hot tubs with the kind of Midwestern craftsmanship that never goes out of style. As…