• Today’s Hot Tub Buyer

    The modern hot tub buyer isn’t simply shopping for a spa.  By the time customers enter the showroom, they’re looking for validation, reassurance and the easiest…

  • Shifting into Shipping

    Subscription-based water care kits are gaining traction, securing repeat purchases as well as long-term consumer engagement, according to a 2026 Allied Market Research report. “Consumers choosing…

  • Airframe Aquatics: The Cover Conversation

    Covers often fade into the background of customers’ minds, until they start to fail. Over time, covers become heavy, waterlogged and difficult to handle, requiring them…

  • Is Easy the Next Luxe?

    The old vision of a homeowner’s backyard retreat included an expansive lawn and elaborate entertaining spaces. Today, many seek a personal retreat that allows them…

  • Making Your Inventory Work for You

    “That’s the way we’ve always done it.” If that’s your approach to inventory organization, it’s time to up your game, says Mel Selway, president of P.A.R.T.S.,…

  • Worth the Money

    We can’t fight our evolutionary instincts when it comes to lighting. As animals, we require a sense of safety when we enter a space —…

  • Clear Winners

    As swim spas continue gaining traction for fitness, recovery and low-impact exercise, retailers have an opportunity to expand accessory sales alongside the swim spa experience…

  • Agency Matters

    In my roles at Watkins Wellness and the American Red Cross over the last 30 years, I’ve hired, managed and parted ways with dozens of…

  • The Hidden Cost of Avoidance

    Avoiding accountability conversations doesn’t make problems go away; it just delays them. And the longer they’re delayed, the more they quietly drain a business of…

  • Know Your Buyer 

    The customer walking into your showroom in 2026 isn’t shopping for a backyard party prop; they’re on a wellness mission. Dealers who understand that will…
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February/March 2026 Cover

February/March 2026

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February/March 2026 Cover
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SpaRetailer

February/March 2026

Artificial intelligence offers new ways for spa retailers to improve efficiency, organize information and solve long-standing business challenges. But as AI-generated content becomes harder to…
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    Great Bay Spa & Sauna

    Expansion, culture and customer connection are driving the next chapter of a nearly 50-year-old business

    Great Bay Spa & Sauna has been part of the New England hot tub industry since its earliest days.  Founded in 1976 by three college friends selling wood hot tubs off trailers at ski mountains, the company grew alongside the industry, becoming one of the region’s long-standing Sundance dealers.

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Episode #144 Maximizing Customer Satisfaction Through Effective Hot Tub Setup – The SpaRetailer Podcast

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